What Does Your Email Address Say About You?

February 9, 2010 by evanyone
Filed under: Internet Marketing 

Basically it says who you are and where you’re from, but it also conveys a lot more than many people realize. Do you use a good email address for your business communication? Surprisingly, too many businesses don’t. This is about the use of email addresses within a business context.

When someone receives an email from you, there is inferred information conveyed about you in your email address. It’s easier illustrated with examples – what would you think if you received a business email from ‘hot-one@gmail.com’ or ‘fast-eddie@yourcompanyname.com’?

The first example may be someone’s personal email address they’re using for business purposes. If that’s what you want to convey in your personal life, that’s your choice. However, for business purposes this has 2 problems – the user name ‘hot-one’ does not convey a professional image (unless that’s the nature of your business) and using a generic service provider like gmail does not indicate that you actually have a real business.

The second example uses a good business domain of ‘yourcompanyname.com’, but do you really want to be known to your customers and business associates as ‘fast-eddie’? There is obvious lack of professionalism in that choice.

I am regularly astonished by seeing businesses with reasonable

http://www.yourcompanyname.com
web domain presence, using email addresses from generic service providers such as gmail, yahoo, hotmail, etc. Even more dumbfounding are businesses that provide internet and web services using generic service provider email addresses to market their services. All web hosting services provide email services with domain hosting – it’s part of what you already pay for if you have a business website. You can get a basic web domain and email service for as little as $5 a month from a choice of thousands of providers.
How comfortable are you dealing with someone who doesn’t have professional business email address? Personally, I generally avoid doing business with anyone who doesn’t have their own business domain and a professional email address.

Good guidelines for business email addresses:

Don’t use your personal email address for business.
Always use your business domain name for your business emails – e.g. ‘yourcompanyname.com’
Use a professional email name that identifies you – e.g. ”john@yourcompanyname.com, or ‘john.doe@yourcompanyname.com’, or ”jdoe@yourcompanyname.com, etc. Keep it simple and resist being clever or cute.
If it’s a functional area in your business you could use a functional email name – e.g. ‘info@yourcompanyname.com’, ’service@yourcompanyname.com’, etc.
But don’t choose something impersonal such as ‘ceo@yourcompanyname.com’, or ‘president@yourcompanyname.com’, etc.
Always clearly identify yourself in the email sender name so recipients immediately know who an email is from.
Be wary of anyone who doesn’t follow these rules. That means others will be wary of you if you don’t follow these rules either.

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