Let Your Window Cleaning Website Collect And Qualify Leads For Your Company
Some professional window washing service operators use direct mail and coupon packages to attract new customers. Local circulars can do the same thing. These usually go out within a 10-15 mile radius and in the case of direct mail; you can choose your more affluent zip codes or specify your demographics to the mailing company. Regardless of which marketing tools you use, be sure to create a window cleaning website for your local search engine to make it convenient for prospects to find you.
The most important reason to have a website is for Internet marketing. There are more people going online for their information when seeking local services. This means you need to be there when they need you. Many local yellow page companies are focusing a lot of their efforts on their intranet directories.
Go online and conduct a search to see how many of your competitors have websites. Be sure to jot down notes; do they have a description forms to their newsletters? Do they have free giveaway information to download? What are their hours and the scope of their services?
Do they have a logo for their business? What you are looking for is their level of professionalism. You’ll want to equal or be better than the best of the bunch. You’ll want to gather as much information as you can before you begin seriously working the commercial market. Stick with small businesses in which you can have direct contact with the owner until you have a solid reputation.
Your website also makes it easier for you to work with prospects. By creating a lead capture form on your website you can collect potential leads and develop an e-mail marketing campaign that will automatically follow up with your prospects. Through a series of e-mails that offer free information, you can set the stage for building rapport and follow up automatically with many people at once.
That means while working with your live prospects, your website is automatically working with others online for you. It’s like having an employee whose only job is to connect with targeted leads, follow up with them and qualify them for the bidding process.
You’ll find that the people who you been connected to buy e-mail will be far more responsive when you get together in person because of the connection you’ve had to your follow-up messages. Remember, just because they’ve seen your entire website and perhaps most of your presentation to your online material doesn’t mean you get to skip your in-person presentation. It’s important for you to give your full presentation to them anyway.
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