Customer Retention
An On-line Internet Marketing business is completely dependent upon driving targeted visitors to their site, getting them to either buy or to opt into their subscribers list. Once you have a customer or potential customer in your list then you need to look after them to retain them and to guarantee your income for years to come.
Why is this Important?
Your business depends upon a constant stream of income. There are two way to do this. Firstly you can e-mail or place ads hoping that someone will buy, not a good plan if you really want to survive. Unless you are lucky enough to mail a complete stranger who just happens to be in the market for the product you are selling at that particular time. This is more luck than judgment.
The second and more targeted and lucrative option is to harvest the potential customers who have opted into your subscribers list and to sell more to customers who have already purchased from you. It is much easier to sell to someone who has opted in to get more information from you or who has already bought from you. There is already an element of trust built up by you with your customer or potential customer so they will be more receptive to looking at your offers and buying those which they see as adding value to them.
However, you also must add value to your customer base. Just trying to sell to them all the time is the easiest way to get them to unsubscribe from your list and to opt them into one of your competitors mailing lists. You need to add value by keeping in touch with them, sending them information which is of interest to them e.g. it may be some important information regarding the industry or a free book or video that will be of benefit to them. It is also worthwhile sharing your personal information. People like to connect with people and a shared interest in a hobby, sport, pastime or even family is a good way to cement a relationship. You may even find they will connect with you on social websites such as Facebook or Twitter.
You can be sure that if they are of interest to you they will be of even more interest to all your competitors. I can guarantee your competitors will be trying to target your client base with free gifts and offers to tempt them onto their list. Once lost it is very difficult to get a client back form your competitor. Look after your list as it is the most important income generating tool that you have in this business.
Remember it is much easier to sell to current customers than to sell to a new customer so look after all of your customers and watch your income streams grow.
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