Autoresponders And Email List Building – The Cornerstone Of Internet Marketing
Do you get emails every day? Do you get emails you do not want and never asked for? I bet you do. Are you more likely to buy a product online because you have received an email recommending it or do you simply surf the internet waves looking for something that takes your fancy. More and more savvy marketers are realising the huge advantages of building an email list of customers.
Email allows the business owner to connect to ready-made customers at the push of a button. Having a growing email list is akin to slowly moving your shop out in the suburbs to the inner city high street. You generate your own customers, provide them with good valuable content and, eventually, sell them your products.
How does it work?
The logistics of collecting customers online is simple. You build a website and include an opt-in form that asks for a persons name and email address. If they submit their details they receive a free sample product. You want to make this as good a product as possible, the more enticing, the better.
You will need to include a disclaimer, assuring people that their details will not be sold on and also use what is known as a ‘double opt-in’ process. This simply means that as soon as they complete the form they are requested to confirm that they wish to receive information from you. All respectable auto-responder services have a double opt-in process.
Now, the value of your list depends on a few things. Its size and its applicability to your business. People who have purchased off you before are more likely to purchase off you a second time. Some people are more looking for information rather than to buy. From a business perspective it is better to have a small list of buyers than it is to have a large list of information seekers.
A good autoresponder is a great asset for any online business. This allows you to bulk email thousands of customers in one go. You can personalise your emails and include links to products and services.
A common mistake with autoresponders is to constantly use them to sell to customers. Imagine if every day you receive emails obviously trying to sell you something. Even if you were initially interested it would not take long before you stopped taking any notice of them. You must provide good quality content first, cultivate your customers, educate them and, one day, sell to them.
Your subscribers are your friends. It’s important to think of subscribers as your customers and your friends. You foster a relationship where only part of that relationship is buying products from you. You can be a mentor, coach and motivator for people in your niche market. You can encourage them to go down a particular route and provide them with guidance about things you have tried that work or do not work. Remember, it is easy to for your customer to walk out your door and never come back by unsubscribing at the push of a button.
Whatever niche you are in, if you are trying to build on online business then email list building should be your number one focus. At the end of the day with email list building you make your own customers and, hence, design your own fate.
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