Auto Responders – What Really Is This Powerful Email Marketing Tool Anyway?

February 10, 2010 by evanyone
Filed under: Internet Marketing 

Auto responders have been with us for some time now and have had a great impact on internet marketing. Email marketing relies on your marketing emails actually getting to the inbox of your subscriber.

So what really is an auto responder anyway?

It is simply an email program that automatically sends your pre-written emails at pre-determined intervals after a subscriber joins your list by entering their name and email address into your opt in box.

The beautiful thing about auto responders is that once you create your email message series you can switch on autopilot and let your Auto Responder deliver your messages for you daily, every other day or at 4 day intervals or whatever intervals you choose. This allows you time to do other things.

Now, all the time your auto responder is sending out messages it is also collating email addresses of your subscribers (try and beat that if you can). In other words it is building a list of your subscribers. It also has a facility for them to automatically “unsubscribe” if they wish to. In fact you must make it easy for your subscribers to leave your list just as easy as it was for them to join it. Failure to do this is in breach of the CAN SPAM laws. You do not want to deal with SPAM complaints.

On a side note I have subscribed to certain lists and discovered there was no unsubscribe facility or the unsubscribe link was very far down the page. It seemed like a ploy to make sure you do not unsubscribe. Now, I have no idea if this was deliberate or not but I sure thought it was crazy to leave oneself open to spam complaints. It is quite frustrating when you can’t unsubscribe. My advice is this, don’t make it difficult for your subscribers to leave if they want to.

This type of unethical or careless marketing only leads to spam complaints from cheesed off subscribers. It is not worth the risk just for the sake of keeping people on your list. If they do not ant to be on your list then let them unsubscribe. This way you keep your list clean.

Anyway, the service I use – Aweber renders Spamming near impossible as it uses a “Verified Opt In”, known more commonly as “Double Opt In”. The Auto Responder you choose must be capable of doing same.

Auto responders are a great internet marketing tool if you use them well they will serve you well however falling foul of the spam laws could mean the death of your online business.

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